The Client Relationship

To a Client, advice is a central part of the relationship. To a customer, it is the product that matters.

The client relationship is similar to a romance. There is the first date, the first argument, and then comes making up and the long term.

Clients like to feel they are special. How to keep them aware that you have others without making them feel that they are waiting in line?

What you say about your other clients to your prospects reveals how you feel about them.

Clients are rarely stolen. Most often they jump ship for something that they are not getting.

The client is always right, perhaps not always your client, but the client is always right.

Kip Barkley gives you all this and more in a fun program on how The Client Relationship.